Force and might, so explained leading commentators in the local media (parroting what they hear from the generals in the army), is needed in order to ‘deter’, to ‘teach a lesson’ and to ‘weaken’ the enemy. There is no new plan for Gaza – there is no real desire to occupy it and put in under direct Israeli rule. What is suggested is to pound the Strip and its people once more, but with more brutality and for a shorter time. One might ask, why would this bear different fruits than the ‘Cast Lead Operation’? But this is the wrong question. The right question is what else can the present political and military elite of Israel (which includes the government and the main opposition parties) do?