The orgs don’t appear to exist, but they trace back to a former Trump aide’s PR firm and an Israeli gov’t contract
Nick Cleveland-Stout, Responsible Statecraft,
Feb 09, 2026
Jessica, a mother in Alabama, received a text on the evening of January 7.
“Hi, this is John with Friends for Peace. We’re gathering views on Israel today and would like to hear yours. Got a moment to chat? Stop2End.”
Jessica wondered if she would regret sharing her views — which she describes as America First and skeptical of the U.S. relationship with Israel — but John was reassuring and offered a “listening ear” to discuss the sensitive topic.
Over the next three days, Jessica and John exchanged messages about Israel. John promoted a pro-Israel narrative, trying to convince Jessica that the U.S.-Israel relationship is about “mutual benefit and shared interests.”
The only problem is that an organization called “Friends for Peace” does not appear to exist, and it’s unlikely that “John” is a real person. Rather than a peace organization, as the name might imply, the texting campaign appears to be led by former Trump campaign manager Brad Parscale and his firm Clock Tower X, which is carrying out a $9 million contract with the government of Israel.
After Jessica told John that she gets a lot of her news from X, John responded saying she shouldn’t trust a lot of stories about Gaza. “There are networks of accounts pretending to be Gaza civilians and a lot of the content is fake. Always check your sources before believing anything. Learn more here,” he said. John then sent a YouTube video from an account called “Allies for Peace,” which claimed the narrative of suffering in Gaza was manufactured. “Bombs, starvation, collapsed buildings: all fabricated content…Don’t take every post at face value, check receipts, demand truth.”
Allies for Peace’s YouTube channel was created in late October by a firm called Clock Tower X, founded by Parscale.
And Jessica is not alone. Since November, an unspecified number of Americans have been receiving text messages from unknown numbers claiming to be from organizations called “Friends for Peace” and “Partners in Peace” asking their views on Israel, promoting Israel as a U.S. ally, and pushing links to websites and videos created by Clock Tower X.
Another source was sent a video called “Tunnels” by “Sara from Friends for Peace.” The video, which was also created by Parscale’s firm, features a clip of an episode of the Joe Rogan podcast with British commentator Douglas Murray. In the edited clip, Murray claims that “you go into a hospital [in Gaza] and you know there will be grenades or tunnel entrances building an infrastructure of terror.” Many of the comments on the video claim they were sent the link by the text message campaign. “I got this from a scam text too. Lmao” reads the top comment.
RS could not identify an organization called “Partners in Peace” or “Friends for Peace” that corresponded with the description. During one text conversation, the campaign admitted that they “use different names” for the organization.
Clock Tower X’s contract with the Israeli Ministry of Foreign Affairs, which increased from $6 million to $9 million in December, includes, “Delivery of monthly updated audience segmentation and sentiment analysis, including Gen Z and other key U.S. demographic groups,” which could correspond to the mass texting campaign. As part of the contract, Parscale’s firm is also integrating pro-Israel messaging into Salem Media Network, a conservative media conglomerate that hosts high-profile podcasts such as “The Right View with Lara Trump” and “The Dinesh D-Souza Podcast.”
Parscale is carrying out this work as part of “project 545” an Israeli campaign to “amplify Israel’s strategic communication and public diplomacy efforts.” Eran Shayovich, Parscale’s point of contact in Israel and the chief of staff at Israel’s Ministry of Foreign Affairs, posted on Linkedin about the success of the project last month. “A year and two months into a long war, when the image of the State of Israel was at one of its lowest points, and too many attempts to fight on the public diplomacy front had not been particularly successful,” he wrote. “In the past year, we began to fight back seriously.”
“Allies for Peace” uploaded its first video on YouTube — which states at the end that it was “distributed by Clock Tower X LLC on behalf of the state of Israel” — two weeks before the mass texting campaign began, further linking the effort to Parscale’s firm.
Parscale did not respond to a request for comment about his firm’s connections to the mass texting campaign.
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